In 2012, Arena Leisure PLC became the Arena Racing Company, dominant in the UK horse racing industry with almost 25% ownership of racetracks and other leisure facilities. The racetracks included three all-weather tracks which could be utilised all year round and in different weather conditions thus increasing usage and hence, revenues.
Russell Partnership Collection was commissioned to evaluate their outsourced catering business model. A sustained operational and strategic evaluation of all venues and incumbent operators was undertaken to establish the optimum customer focused and commercial operating framework. The review identified the opportunity to create Arena Leisure Catering, a separate in-house operating company.
The establishment of the new operating company, sited by the MD as the “best decision made to date for Arena Leisure PLC”, has enabled Arena Leisure to drive and deliver improved customer service delivery, innovation and commercial performance.