Arsenal Emirates Stadium

The Emirates Stadium holds up to 60,000 fans and is home to Arsenal Football Club. Arsenal FC understand the importance of having a successful commercial operation alongside the running of the football club and now host many other events, including major music concerts, to raise revenues.  

Russell Partnership Collection were appointed in 2012 to facilitate the ongoing evolution of the food and beverage offer, undertaking an operating benchmark exercise and develop a strategic plan for the hospitality business for the Emirates Stadium. 

The process included face-to-face interviews and industry best practice research, evaluating potential scale and scope, identifying stadium food trends, developing concepts of operation, creating a financial model to forecast revenue and cost by event and day, utilising this data to calculate venue allocation for front and back of house space and supporting venue design. 

Russell Partnership Collection acted as a facilitator thorough a challenging period between The Emirates and the appointed caterer. Establishing a common goal and building a communication framework based on honesty and openness allowed a strategic alliance and partnership to be formed to the benefit of both parties and customers at the Emirates stadium. 

Russell Partnership Collection continues to support the business’s contemporary operating structures on an ongoing basis.