Institute of Hospitality Student Business Game

Case Study

Institute of Hospitality Student Business Game

The Institute of Hospitality (IoH) is the professional body for managers and aspiring managers working and studying in the hospitality, leisure and tourism industry. The primary purpose of the IoH is to promote professionalism through lifelong learning, which is achieved through engagement with hospitality educators worldwide, through their knowledge library resources and through a programme of professional development events. They aim to support all members at every stage of their career and help them reach their full potential.

Over the last five years we have worked with the IoH in multiple different ways and at various events. The principle way we have worked together is on the Passion4Hospitality event organised annually by the IoH. This event is a full one day program including inspirational stories from hospitality leaders, speed networking and one-to-one careers advice, a student debating competition and the HOTS Business Game.

The HOTS Business Game consists of a competition to successfully operate a virtual hotel, setting up rate, revenue and marketing strategies for a full year. The finalists are teams from IoH member schools. Three individuals students each year are also awarded special merit for their performances during the day.

The HOTS Business Game at the event has now been delivered for five years and will be continuing for the foreseeable future. The competition is always fiercely competitive and the student teams invited to the finals consistently perform to a very high standard.

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