The Cinnamon Club is among the best Indian restaurants in London with private dining & cocktail bar. Russell Partnership Collection was commissioned to explore market growth potential of the Cinnamon Club proposition, brand and merchandise.
Our approach was to undertake extensive market insight to understand not only the restaurant marketplace but also the consumer perception of the brand and its food offering.
Our market testing explored the commercial development of the brand and research into potential growth opportunities, including the development of a franchising framework for the restaurant operation and identification of retail opportunities for the product and proposition.