Alya commenced her F&B career with Jumeirah Group shortly after completing her BA Degree in Marketing from The American University in Dubai. Starting in operations at the Rivington Bar & Grill in Souk Al Bahar, Alya began her journey in the kitchen which slowly led to her managing both the restaurant and bar in the larger branch that was located in Souk Madinat Jumeirah.

Shortly afterwards, she moved to ‘The Restaurant Group’ (TRG) where she utilised her knowledge and skill set into helping Jumeirah Group develop new concepts and bars. Following this, she moved to London for a year to complete her Masters Degree from Hult International Business School where she acquired a Masters in International Business.

Upon her return to the UAE, Alya joined the Expo2020 Food and Beverage team where she remained for 3 years and 4 months managing a diverse portfolio of caterers from contract management to event time operational planning. She also helped run the Food and Beverage in Expo Pavilion Premier for 3 months in Early 2021.