Darren has over 25 years of experience within the hospitality, live events, retail and Hotel industry. He has worked in partnership with leading organisations within the UK, Middle East, Australia, Bermuda, The Caribbean & USA.
Prior to joining Russell Partnership Consulting, Darren completed a number of Brand Development Projects for restaurants and large event concepts by delivering the food and beverage strategy; delivering the design; establishing the process of the operation; creating menu content and undertaking commercial costing. Having worked in a number of capacities from General Manager, Regional Manager, F&B Operations Manager, Head of Brand Standards, Director of Dining & Retail and more recently as Commercial Director, Managing Director and Head of Brand Development – Darren’s experience ensures that projects deliver commercially viable solutions.
Darren’s passion for great food and service together with his operational skill and experience across the sector is invaluable in his consulting input throughout the Middle East.
Darren is based in Dubai where he heads up our office and local team. He leads all our business development within the GCC region and is currently delivering strategic projects for Expo 2020 Dubai, ADNEC, University of Birmingham, Dubai South as well as a number of high-profile projects in the Kingdom of Saudi Arabia for SAMA and MDL Beast.