Prior to joining Russell Partnership Collection Darren has worked across international postings in varying industries. Darren combines experiences in CPG, global-scale mega events and hospitality with an analytical mindset to drive results that centre on consumer-focused outcomes. Regarded as a collaborator who can bring businesses together, Darren was recently honored in the Caterer Middle East Power 50 as the #2 industry influencer.
Formerly holding the role of Commercial Director, Concessions at Expo 2020 Dubai, Darren was responsible for overseeing food and beverage, hospitality and other third-party services that hold a forecasted AED 2 billion (GBP 400M) in revenue for Expo 2020’s various concessionaires. Prior to joining Expo 2020, Darren led business development for Coca-Cola in Canada where he worked with some of the largest brands in the F&B industry from the perspective of a key partner and vendor, developing new tactics and supporting product developments to enhance results. He also has extensive experience in the hospitality industry, with roles in large scale hotel & casino resort projects leading procurement and operations and has held key management roles for the Vancouver 2010 Olympic Winter Games and London 2012 Olympic Games Organising Committees.
Darren is near completion of his MBA in Marketing from the University of Michigan and holds degrees in Political Science from Walden University and Hospitality Management from the Haskayne School of Business.