Heidi has provided simulation support to educational institutions since 2011 and has worked with hospitality educators in over 20 countries. Prior to joining the team, Heidi’s career in the hospitality industry began in 1991 and has included leadership roles in Operations, Sales, and Human Resources.
Heidi is a trainer of the Certification in Hospitality Business Acumen from the Hospitality Sales & Marketing Association International (HSMAI) and facilitates a number of on-line courses per year in industry. She has also been a guest lecturer at several hotel schools, both in person and on-line, in the area of Strategic Revenue Management.
Since 2015, Heidi has organized and facilitated the annual EuroCHRIE Challenge, a student competition open to hotel schools in Europe, the Middle East, and Africa. Combining on-line learning with simulation competition, the Challenge offers students the ability to achieve their Hospitality Business Acumen certification and win cash prizes.
Heidi holds an Associate’s Degree (with Honours) in Hotel & Restaurant Administration from the Southern Alberta Institute of Technology in her native Calgary, Alberta (Canada).
Heidi was the 2018 STR Bridging the Gap Award recipient, which is presented to an industry professional who works to bring industry and education closer together. She is passionate about giving back to education and uses her extensive knowledge and experience to best guide educators and students alike.