HSMAI Certification in Hotel Business Acumen

Case Study

HSMAI Certification in Hotel Business Acumen

The Certification in Hotel Business Acumen (CHBA) is now part of the Russell Partnership Technology offering. There are multiple versions of the CHBA with the most prominent being the HSMAI edition. This is an online training and professional certification course in business acumen that is relevant, respected, and recognized. The CHBA course content has met these criteria for over 4,000 professionals in live events in 40 countries.

This four-week online course leading to a CHBA Certification requires applicants to commit to a minimum of four hours per week and to take the examination in the fifth week. It encompasses eLearning, Simulation, and Web Conferencing, and is done entirely online. The program places participants in the seat of a general manager to deliver decisions on pricing, marketing, staffing and renovations in a live simulated competitive set environment over a 12-month business cycle.

This certification is appropriate for, but not limited to, a Managing Director, Asset Manager, General Manager, Vice President or Director of Sales, Director of Marketing, Operations Department Head, Sales Manager, Convention Services Manager, Account Executive, Director of Revenue Management or Revenue Manager.

The online training is divided into four one-week modules:

  • Module 1: Targeting Business Priorities – Utilising financial statements to determine action
  • Module 2: Managing Business Priorities – Utilising lodging metrics that matter
  • Module 3: Leading Business Priorities – Communicating for Results
  • Module 4: Partnering in Owner Priorities – Partnering in Ownership goals

CASE STUDIES

Royal Ascot KPI Tool

Royal Ascot KPI Tool

Powerful business intelligence program collecting and presenting operational key performance indicators.

Institute of Hospitality Student Business Game

Institute of Hospitality Student Business Game

Student business game powered by the HOTS Simulation Program.

Smith Travel Research CHIA Training Session

Smith Travel Research CHIA Training Session

Simulation session integrated alongside the STR CHIA Certification with industry leaders.

OTA Insight Revenue Management Training Session

OTA Insight Revenue Management Training Session

Revenue management focussed simulation session delivered with OTA market managers.

Swiss-Belhotel General Manager Conference

Swiss-Belhotel General Manager Conference

One day simulation training session delivered with 100 General Managers in Jakarta, Indonesia.

Wyndham Hospitality Management Program

Hospitality Management Program

Simulation program delivered as part of the General Manager training program attending by all new GM’s.