Expo 2020 Dubai

Russell Partnership Consulting was appointed in 2016 to create and deliver the Food and Beverage Strategy for Expo 2020 Dubai.

Expo 2020 Dubai was projected to attract 25.2 million visits, and actually achieved 23 million visits. It was originally planned to span 173 days, and house 200+ food and beverage outlets serving over 50 million meals. Russell Partnership Consulting was responsible for: the creation of the food and beverage strategy, hospitality strategy and legacy strategy for Expo 2020 Dubai and District 2020, visitor profiles, space and financial modelling on which 200+ concepts of operation were based, food procurement, sustainability, packaging, hygiene, signage and fit-out requirements.

Originally scheduled to open in October 2020, the event was postponed due to the COVID-19 pandemic and eventually ran a year later.