Russell Partnership Consulting was appointed in 2016 to create and deliver the food and beverage strategy for Expo 2020 Dubai.
Expo 2020 Dubai was projected to attract 25.2 million visits, achieving 23 million visits. It spanned 173 days, and housed 200+ food and beverage outlets serving over 50 million meals. Russell Partnership Consulting was responsible for: the creation of the food and beverage strategy, hospitality strategy and legacy strategy for Expo 2020 Dubai and District 2020; visitor profiles, space and financial modelling on which 200+ concepts of operation are based; food procurement, sustainability, packaging, hygiene, signage and fit out requirements.
The event closed in March 2022 and was heralded as a great success.