Russell Partnership Collection was appointed by London Resort Company Holdings (LRCH) to support their vision to create a world class, entertainment destination, The first of its kind in the UK. LRCH holds a licence with Paramount Pictures for the UK rights to use its movies in a resort consisting of a theme park, water park, hotel district and entertainment street. Our team has been the lead consultancy during the Feasibility Stage: identifying the site, leading concept development, finalising the market viability study, reaching agreement with Paramount Pictures Licensing. This included undertaking a high-level master planning exercise and achieving local political support.
We have been retained by LRCH to be the strategic leading consultancy in the next stages of the development from Business Plan Optimisation to Master Planning, Build and Operations.