As part of a three-way venture incorporating IMG, Wembley Consulting and Russell Partnership Collection, we were commissioned in January 2013 to undertake the strategic and tactical food design and operational review for the nine new build stadia for the Qatar World Cup in 2022 on behalf of the Qatar Royal Family Supreme Committee. The commission included: interpretation and application of the Qatar tourism vision within the stadia design, reviewing both front and back of house food and beverage space provision, ensuring FIFA food regulation compliance, hospitality and concession outlet architecture, positioning and commercial rational, overview and critique of all stadia food and beverage area technical drawings, customer journey implications of design, business case review, and delivery of strategic food direction.
