Royal Ascot KPI Tool

Russell Partnership Consulting and Russell Partnership Technology have worked with Royal Ascot for many years on the collection on Key Performance Indicators (KPI’s). Over the years we have continued to develop and evolve the way this is delivered and presented.

Royal Ascot welcomes over 300,000 guests over five race days, all of whom enjoy exceptional hospitality across more than 100 bars restaurants and food outlets, along with 225 private boxes.

Our original remit for the event was to deliver and execute the system to collect, track and present the performance data and business intelligence for the food, beverage and hospitality operation. Our remit has evolved to include our KPI tool, featuring a data collection element linked with a near real-time online dashboard. This has enabled venue stakeholders to view live operational data from across the racecourse during each race day presented on live dashboards utilising a variety of metrics and analytical tools.

This tool was created to support the way we collect data at major events, so that it can be easily viewed by venue operators in real-time, allowing for trends to be analysed and acted on much quicker and more efficiently.