Royal Ascot KPI Tool

Russell Partnership Consulting and Russell Partnership Technology have worked with Royal Ascot on the collection of Key Performance Indicators (KPI’s) for many years, continually evolving how this is delivered and presented.

Royal Ascot welcomes over 300,000 guests over five race days, all of whom enjoy exceptional hospitality across more than 100 bars, restaurants, and food outlets, along with 225 private boxes.

Our original remit for the event was to deliver and execute the system to collect, track and present the performance data and business intelligence for the food, beverage and hospitality operation. Our remit has evolved to include our KPI tool, featuring a data collection element linked with a near real-time online dashboard. This has enabled venue stakeholders to view live operational data from across the racecourse during each race day presented on live dashboards utilising a variety of metrics and analytical tools.