School Kitchen is a newly launched business that partners with schools to run multiple takeaway restaurant concepts from their kitchens on evenings and weekends. Launched initially in York in 2024, the company has ambitions to expand nationally.
Russell Partnership Collection was invited to support School Kitchen in the early stages of business formation to refine the brand and develop initial food concepts. Through situation analysis, brand evaluation and market insight, we delivered an enhanced core brand strategy leading to greater synergies with the school setting. Concept development recommendations led to our culinary specialists developing menus for two of the initial sub-brands.
Deliverables during mobilisation and pre-launch included kitchen design guidance regarding layout and equipment requirements; strategies for co-utilisation of facilities; development of standard operating procedures; advice on sustainable packaging solutions; and head chef recruitment support including developing job descriptions and candidate selection support.