Wembley Stadium is a 90,000-seat stadium and home to the English FA. It is an iconic stadium known throughout the world and used to hosting prestigious matches and competitions. Following successful delivery of Arsenal Emirates Stadium’s improved hospitality offer, Russell Partnership Collection was appointed in 2013 to work with Wembley Stadium to future proof its food and beverage offer.
Using Russell Partnership Collection’s models for stakeholder engagement, situation analysis, market trends and guest insight, the team worked closely with Club Wembley to produce a vision for the future supported by a strategic plan.
The outcome has been delivery of a continuously improving world-class hospitality service that is integrated into the Wembley experience.