GLH, the largest hotel owner-operator in London, commissioned Russell Partnership Collection to undertake a full review of standards and processes across the brand portfolio, with particular focus on the MICE (Meetings, Incentives, Conferences and Exhibitions) spaces within its brands; Amba, Guoman and Thistle. The strategic aims of the review were to consolidate client and sales engagement activity to reflect the market exemplars of meeting and event provision, particularly in relation to food and beverage offering and nutritional messaging within MICE brand positioning and service provision. GLH sought advice from Russell Partnership Collection to ensure that their core business values were aligned with that of what was being delivered.  

As part of the review, Russell Partnership Collection carried out multiple stakeholders focus groups as well as a nutrition audit of each of the brand offers. The harvesting of this information helped inform and develop a brand specific nutrition model, to be adopted across all GLH brands and help support menu design and operational delivery, whilst future proofing the MICE function in the ever-increasing competitive marketplace.   

Following a comprehensive brand review, the Partnership provided a series of findings and recommendations to support best practice approach; delivering a contemporary approach to service, a food concept framework underpinned with a nutritional audit and ultimately, operationally sound concepts to disseminate across the wider GLH brand portfolio.