Graham joined Russell Partnership Collection with over 30 years of sports marketing experience and a history of working with sports stars, global brands and major rights owners. He is a former board director of Cohn & Wolfe PR and a managing director of IMG Consulting. His extensive major events experience includes the FIFA World Cup, the Olympic Games, the Rugby World Cup, Wimbledon and the Ocean Race.

At IMG, Graham led strategy projects nationally and internationally, negotiated major sponsorship deals and delivered award-winning sponsorship campaigns for leading brands such as GE, 02, ABN Amro, IBM and RBS. As Head of Consulting, he was a member of the senior IMG team in Europe, launched new consulting offices in France, Germany, Holland, Spain and Dubai and specialist consulting practices in stadium, tourism, Olympic, and major event bidding.

In PR, Graham represented brands such as Wembley Stadium, Reebok and Coca-Cola. More recently, his work has included major event legacy planning, strategic development of a football league, the start-up of a new motor sport series and the commercial review of major international sponsorship rights.

Graham is a physical education, sports science and recreational management graduate from Loughborough University.