Peter works across the collection as Representative of the Chairman and as Chief Technology Officer. This role involves working across all business areas and with key stakeholders to ensure the strategic direction of the business is executed and communicated effectively. He plays a central role as part of the senior leadership team for the company in terms of managing operations, driving efficiency and delivering on business objectives. Peter also leads on delivering business development, where he focusses on our work with key partners and seeking opportunities for growth and expansion. He also works as a senior consultant across a wide variety of projects and has been within the business for 12 years.

As the CTO, he is responsible for the delivering on the strategic vision of the business in terms of managing our technology infrastructure and anticipating future requirements. Peter also manages and is responsible for Russell Partnership Technology, which delivers industry leading training, learning and development programs for the hospitality industry. This is delivered through our best in class simulation and certification programs. He also works to discover and implement new technology to yield a competitive advantage for the collection and our clients and partners.​
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He regularly speaks at industry and education conferences worldwide on various topics, including hospitality management, technology, sustainability​ and revenue management. He is also an active member of multiple associations worldwide, including The International Society of Hospitality Consultants, HSMAI, CHRIE, The Institute of Hospitality, THE-ICE, and HOSCO.​