Michael is a specialist creative consultant with a wealth of experience in food and beverage, retail, and hospitality.
He is a highly creative, client-facing designer, leading his teams on often complex operational and creative briefs. Working to find synergy between the food concept / service model and the design experience, he has been finding the balance between the spatial concept, operations and the front of house customer experience over the past twenty-five years.
Where Michael excels is in the understanding of what the end user really needs from a powerful environmental experience. By calculating the right customer journey for each user group, Michael can deliver environmental experiences that meet their needs whilst weaving in superior operational solutions.
Prior to his employment with the Russell Partnership Collection, Michael completed a number of large food hall projects around the world in Korea, Sao Paulo and the UK. He collaborated with distinguished Korean Creative Director, Kuho Jung, on a 70,000 sq. ft flagship Foodhall for Lotte in Seoul. Prior to this, he won a 2018 FAB Award for Best Food Retail Environment with the 90,000 sq. ft Lotte Jamsil store, also in Seoul.