Sue Creed

Consultant, Russell Partnership Consulting

Sue Creed

Sue has over thirty years’ experience across a diverse portfolio of global events and high-profile venues. Sue commenced her career at London’s Café Royal after completing a BSc in Catering Systems at Sheffield University. Here her passion for the industry was born as she progressed through the ranks to the role of Deputy General Manager, responsible for the banqueting department, which accommodated up to 3,000 guests over 21 banqueting suites. Sue was then appointed as General Manager for Sodexo at the flagship Merchant Centre, before being promoted to the role of Regional Manager for the HMS Belfast, Business Design Centre, Royal Horticultural Halls and the RAF Museum. Sue then joined the Sodexo events team in 2002.

As Senior Events Manager and then the Events Director, Sue focussed on the hospitality delivery at Chelsea Flower Show, the Manchester 2020 Commonwealth Games, The Open, Ryder Cup, Rugby World Cups in 2003 and 2007, Henley Royal Regatta and Royal Ascot, where she implemented new packages, such opening Chelsea Hospitality in to the evening, and developing the Open Clubhouse experience, which drove additional revenues and received great reviews. This was recognised within Sodexo as Sue became a multiple award winner. In 2010, Sue was appointed to the joint venture between the Mike Burton Group and Sodexo as Operations Director for the official London 2012 Paralympic and Olympic Hospitality programme. This resulted in just under 90,000 guests being accommodated at six Olympic venues, with the package content being flexed to maximise revenues. Sue implemented the Going for Gold Training programme which all hospitality staff had to attain before their first day to ensure consistency of delivery.

At the end of London 2012, Delaware North approached Sue, as they needed an overhaul of their food and beverage contract at Wembley National Stadium. By designing and implementing new hospitality offerings, enhanced levels of customer satisfaction were seen which in turn drove increased revenues both to the Football Association and Delaware North. With the contract secured, and in the run up to the renewals of the circa 14,000 ten-year debentures in 2017, Sue worked closely with IMG and the F.A. to develop compelling packages which would entice the incumbent debenture holders to renew in a tough market. Sue initiated the idea of the 120 Club, which was the premier hospitality experience within the Stadium and was delighted when this was the first area to sell out. Sue was a strong promoter of the “money cannot buy” experiences, which assisted in driving renewals.

In 2014, Sue led the mobilisation of the catering facilities at London Stadium, the former London 2012 Olympic Stadium and after this successful mobilisation, Sue was promoted to Executive Operations Director for the UK responsible the Emirates, London, Pride Park, Craven Cottage and The Valley Stadium as well as a portfolio of travel contracts. At the end of the London 2017 World Athletics. Sue is currently working closely with the Expo 2020 Dubai Food and Beverage team.

Team

David Russell

David Russell

Founder and Chairman, The Russell Partnership Collection

Michelle Harbour

Michelle Harbour

Office of the Chairman, Russell Partnership Collection

Peter Russell

Peter Russell

Operations Director, Russell Partnership Technology

Charlotte Harbour

Charlotte Harbour

Innovations and Design Team Lead, Russell Partnership Consulting

James Nichols

James Nichols

Consultant, Russell Partnership Collection

Caroline Hawkins

Caroline Hawkins

Consultant, Russell Partnership Consulting

Laurence McCarthy

Laurence McCarthy

Consultant, Russell Partnership Consulting

David Barry

David Barry

Consultant, Russell Partnership Consulting

James Johnson

James Johnson

Consultant, Russell Partnership Consulting

Peter Lucas

Peter Lucas

Executive Director, Russell Partnership Technology

James Stanley

James Stanley

Consultant, Russell Partnership Consulting

Gabriele Miliani

Gabriele Miliani

Consultant, Russell Partnership Consulting

Neil Johnson

Neil Johnson

Consultant, Russell Partnership Consulting

Neil Stratton

Neil Stratton

Consultant, Russell Partnership Consulting

Gemma Margetson

Gemma Margetson

Administrator, The Russell Partnership Collection

Nicola Lafford

Nicola Lafford

Finance, Russell Partnership Collection

Heidi Anaya

Heidi Anaya

Head of Education, Russell Partnership Technology

Darren Moore

Darren Moore

Country Director (United Arab Emirates)

Chris Royle

Chris Royle

Research and Projects, Russell Partnership Consulting